22 Best SEO Tools in 2025: Free & Paid Options

Their SEO Spider tool was considered the best feature by top SEO experts. Siteliner is an SEO checker tool that helps you find duplicate content on your website. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand. Surfer SEO is an AI content tool that helps you create high-ranking SEO content. Its purpose is to help content creators with SEO mindfulness so you aren’t spinning your wheels, creating content that no one sees.

These BHS Links top SEO tools provide simple interfaces and valuable insights into website performance, helping beginners optimize content and track their progress. Google offers a suite of powerful and free SEO tools that provide valuable insights into website performance, keyword opportunities, and user behavior. Ubersuggest, developed by NP Digital, is one of the best all-in-one SEO tools designed to help businesses of all sizes optimize their online presence and increase organic traffic. Sitechecker is a comprehensive solution for SEO auditing that identifies opportunities to increase organic search traffic.

How do I track my website’s keyword rankings?

SEO tools

That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments. Check out this SEO checklist to make sure you’ve got all your bases covered. If you’re on a budget, most of these tools have free features or trials you can play around with.

SEO tools

It also helps you acquire location-specific rank tracking to laser-target your audience. SurferSEO provides a one-stop shop data experience for SEOs, making keyword research, website analysis, and competitor analysis easier and faster than ever. It also integrates with various software to provide deep insights into a website’s performance. Want to improve your website’s ranking in search engine results pages (SERPs)? A robust set of search engine optimization (SEO) tools can help you with tedious SEO tasks and streamline your processes.

  • Some of the quick functions it performs include analyzing on-page SEO, check broken links, Hreflang checks, a SERP preview tool, and a nifty Google search location simulator.
  • Learn all you need to know about technical SEO to build better websites for visitors and search engines.
  • Get awesome insights into the popularity of the linking web page and website with organic traffic estimates.
  • With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.

HEADMaster SEO

SEO tools

Sitechecker is used to automatically monitor your website performance, inform you of timely error detection, and search for growth points. I like that Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool. Ranktracker is faster, easier to use, and more accurate than any other tool on the market.

Longer messages can quickly take you up to the messaging cap, even on the paid plan. I share my thoughts, explain the problem, and brainstorm solutions out loud (often literally, using the voice feature). But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. Sitebulb is another desktop SEO crawler (although they do offer a cloud option).

The free version is likely enough if you’re just starting out with a single website as you’re limited to 500 URL, or page, crawls. BrightLocal is ideal for local businesses that want to optimize their online visibility in their area while projecting a positive image to prospective customers. BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest learning curve. To get familiar with the platform, you can book a BrightLocal platform demo or sign up for a 14-day free trial. The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform. If you’re well versed in SEO tactics and SEO is critical to the success of your business, then take a close look at Semrush.

SEO tools

For instance, if you want to track rankings for the keyword “health supplements,” the tool would show you more than just the data for that one keyword. You would also be shown other long-tail keyword options such as “health supplements for weight loss” or “vegan health supplements.” As we discussed above, the Google rank tracker is an excellent tool for keeping track of your current SEO rankings. It is, by far, one of the best SEO rank trackers on the internet in terms of full-fledged functionality and the user interface. We have a wide range of specialized functions that will allow you to develop your strategy and execute it.

Moz is another great all-in-one SEO platform that gives information about website issues and ways to fix them to enhance rankings. You can review what Moz’s bot sees in its Site Crawl Overview section. This includes issues like long URLs, redirect chains, duplicate content, missing descriptions, and no-index meta tags.